About Us

Welcome to The Known Beauty. We redefine beauty retail by showcasing the most impactful and innovative brands in the industry. We believe that true beauty transcends the mainstream, and our mission is to bring underrepresented and underground brands to the forefront, offering products
that deliver real results and authentic experiences.

The Known Beauty envisions a world where beauty is inclusive, diverse, and accessible to everyone. We strive to create a marketplace where every product tells a story, every brand has a voice, and every customer feels empowered to discover their unique beauty journey.

Our Mission

We are dedicated to curating a selection of beauty and skincare products that challenge the status quo. By partnering with visionary brands and emerging talents from across the globe, we provide a platform for those who are often overlooked in the beauty industry. Our mission is to highlight products that not only enhance your appearance but also make a positive impact on your skin, your beauty, and your well-being.

What Sets Us Apart

  • Curated Selection

    Our team of beauty experts meticulously selects each product to ensure it meets our high standards of quality, efficacy, and innovation. From skincare to makeup, we offer a diverse range of products that cater to various skin types, tones, and needs.

  • Inclusivity and Diversity

    We champion inclusivity and diversity by supporting brands that celebrate all shades, shapes, and sizes. Our commitment to representing a wide spectrum of beauty ensures that every customer can find products that resonate with their personal style and skin concerns.

  • Underground and Underrepresented Brands

    We take pride in bringing you brands that are making waves below the surface. These are the trailblazers, the hidden gems, and the disruptors of the beauty industry. By shining a light on these underrepresented brands, we give you access to the next big thing in beauty and skincare.

  • Real Results

    Our selection is driven by efficacy. We understand that beauty products should do more than just look good on the shelf; they should deliver visible, tangible results. At The Known Beauty, you’ll find products that are backed by science, innovation, and real customer experiences.

  • Empowering Community

    The Known Beauty is more than just a retailer; it’s a community. We empower our customers with knowledge, providing educational content, personalized recommendations, and a supportive environment where everyone can share their beauty journeys.

  • Sustainable Beauty

    We are committed to promoting sustainability in the beauty industry. Our curated selection includes eco-friendly products and brands that prioritize ethical sourcing, minimal packaging, and cruelty-free practices. By choosing The Known Beauty, you are supporting a greener and more responsible approach to beauty.

Join Us

Join The Known Beauty community and start a
journey to discover the essence of true beauty. Our goal is to provide you the knowledge and tools to make informed decisions about your skincare and beauty routine. Together, we can embrace a future where simplicity meets effectiveness, and natural beauty is celebrated every day. Let’s redefine beauty standards and make the world a more beautiful place, one radiant complexion at a time.